What's new
Sandbox VR has announced a new venue at 777 Seventh Avenue in New York City, marking the company's 100th location. The Times Square location spans 10,324 square feet and represents its first footprint in the city. The precise opening date remains unclear due to conflicting launch dates listed across promotional materials and website pages; for confirmed timing, it is not specified in the source; please check the official notice.
About the series
While virtual reality venue operators frequently rely on licensed streaming media titles, original series continue to drive major engagement. Sandbox VR's original horror franchise, the Deadwood zombie series, accounts for roughly 44 percent of the company's more than 6 million overall ticket sales. The first three games in the Deadwood series have sold over 2.66 million tickets and earned more than $140 million in revenue.
In contrast, licensed adaptation titles represent a smaller overall portion of revenue. For instance, Squid Game Virtuals passed $50 million in lifetime sales following its 2023 release. Sandbox VR expanded its core original property on September 25 with the release of Deadwood Origins, a prequel title that leads the venue's menu.
What to expect
The upcoming Times Square location offers several amenities and gameplay features for visitors:
- Six private gameplay rooms accommodating groups of up to six people equipped with haptic vests and headsets.
- Two dedicated party rooms and an on-site bar.
- A selection of 12 experience titles, including four distinct Deadwood games.
- Starting ticket prices of $57 for the Times Square location.
Source: netflix new series release - BingNews · Published October 17, 2026 · Photo by boris misevic on Unsplash