The Government of Punjab has launched a major economic initiative titled the Punjab Innovation for Value, Opportunity and Transformation (PIVOT) plan for 2026–2029. Officially unveiled by Chief Minister Maryam Nawaz in Lahore, Pakistan, this Rs2 trillion strategy aims to transform the region into an export-focused industrial hub, generating 162,000 direct jobs and supporting over one million families.

Role Overview

The PIVOT plan emphasizes employment creation, industrial scaling, and workforce skills development across traditional and emerging economic sectors. Backed by Rs1.089 trillion in public funding and Rs906 billion in targeted private investment, the program is projected to increase total exports by $6.8 billion while enhancing long-term industrial competitiveness.

Key Details

Target Sectors: Textiles and clothing, footwear and leather products, sporting goods, pharmaceuticals, surgical instruments, cutlery, fans, steel, ceramics, tourism, digital services, and agricultural processing.
Concessional Financing: Rs300 billion provided through the Strategic Trade Enhancement Programme (STEP) at low-interest rates ranging from 0% to 5%.
Technology & Infrastructure Upgrades: Rs50 billion each allocated for solar power, energy storage systems, and duty reimbursements on equipment to help facilities modernize. The plan also establishes industrial testing laboratories and certification hubs.
Regional Projects: Development of four specialized agro-processing parks located in Bhakkar, Khanewal, Okara, and Sargodha.
Digital Initiatives: The E-Biz project will digitise 300 public administrative services and help 2,000 companies transition to e-commerce platforms.